Deena Lynch was commissioned by Christian Louboutin to create a concept film, draw two visual artworks and produce photos featuring herself, in collaboration with Louboutin’s Fall/Winter 2020 Cube Collection. Not only did she create all that, but she also styled, designed and art directed each concept and decided to learn French during hotel quarantine to compose the music.
About the collaboration she says, “The inspiration behind the Christian Louboutin Fall/Winter ‘20 Collection instantly transported me to a playful Paris where pop culture, dance, cinema, abstract art, geometry, couture and colourful festivities make up a part of its DNA. With each collection, Louboutin creates a new world, so I wanted to create my own drawing from the Paris that he and I know, so that they all exist individually but come together to be a part of the same universe.
While I was working on the film, writing English words didn’t seem to convey the world I wanted to build so I decided I was going to learn basic French in 3 days to write the music. I wanted every aspect of the film, the visual artworks and photography to stay playful and magical.
‘In my Louboutin world, je suis une poupée’
Louboutin has been a label I’ve been obsessed with since I was a little girl and this was a dream come true for me, not only that, it is the first time someone has believed in me as an artist to do what I love doing across my Jonze projects. They commissioned two visual artworks from Spectator Jonze, an art film with my own music from Jaguar Jonze and in the photography, styling, concept and art direction as yours truly, Deena Lynch.”
